Client: Re:Act Marketing (for ACCA)
Project: Display Ad Concepts
Role: Freelance Digital Designer
Situation
Existing ACCA ads weren’t landing. Feedback: they didn’t work in isolation or explain who ACCA is.
Task
Create 2 new ad concepts that clarified ACCA’s value while keeping the “Who’d have thought, ACCA.” line.
Action
Immersed in brand (videos, interviews, messaging)
Crafted concepts with unique CTAs to clearly explain ACCA
Removed redundant copy to prioritise clarity
Delivered 4 polished concepts (not just 2)
Result
“Look great” – Creative Lead, Re:Act.
My favourite project at Rightmove was getting to work with MODA Living.
I came up with a new design for one of their locations, and they liked it so much they asked me to re-do all of their existing artwork in the new style.
Banner Ad set for North Seven Holloway by Fairview New Homes.
My favourite project was leading the design of the UI and artwork for ANA Intercontinental Tokyo, and it wasn’t just because I got to stay for a few nights!
One of the biggest projects I worked on was for a pilot for a number of IHG Hotels brands.
I worked closely with each brand to design UI’s and artwork for several locations.
I designed and built a new website using Figma, WordPress and Elementor.
“Alex has made a brilliant job of our website. I would not hesitate to recommend his services to anyone looking for their own website.”