UK CREATIVE, DESIGNER AND ART DIRECTOR
UK CREATIVE, DESIGNER AND ART DIRECTOR
ACCA DISPLAY ADS
∗ Freelance @ re:act
∗ Design & Art Direction
∗ Display Ads
Freelance project working on behalf of re:act marketing to conceptualise and design a series of display ads for ACCA.
Concept: I explored four different possible directions.
Development: The client loved concept one, so I explored options to meet their chosen personas.
Direction: After a round of feedback, I gave the client several image options for each persona and they signed off the images and copy.
BULWARK FIGHTWEAR
∗ Founder @ Bulwark
∗ Creative Direction & Design
∗ Branding & Apparel
Bulwark fightwear is an expression of what it means to be a martial artist. To be dangerous, but in control. To use your strength for good, and protect the innocent.
This kit was inspired by Aposematism, where in nature animals show they are dangerous by being brightly coloured.
ROUGE OPERATOR
∗ Personal Project
∗ Design
∗ Photomontage
A self-initiated project to recognise and celebrate Christian Craighead.
A rouge SAS operator who saved hundreds of lives in the Nairobi terrorist attack.
AI STORYBOARD
∗ Freelance @ Synima
∗ AI Creative
∗ Storyboard & Video
Freelance project working on behalf of Synima for LikeCard’s 10th anniversary video.
Conceptual storyboard made with Runway, pushing the limits of AI with multiple consistent characters across multiple scenes.
Video Generation of scenes using Runway, Kling and VEO 3.
SCENE 1 – SHOT 1: WIDE SHOT
Three brothers playing PlayStation together
SCENE 1 – SHOT 2: CLOSE SHOT
The youngest brother’s controller is unplugged
SCENE 1 – SHOT 3: MEDIUM SHOT
the older brothers pretend the youngest is winning
SCENE 2 – SHOT 1: WIDE SHOT
A brother and sister opening a cabinet
SCENE 2 – SHOT 2: CLOSE SHOT
The sister takes a PlayStation from the cabinet
SCENE 2 – SHOT 3: MEDIUM SHOT
The brother and sister are playing PlayStation together
SCENE 3 – SHOT 1: WIDE SHOT
A young boy holding a LikeCard recharge card
SCENE 3 – SHOT 2: CLOSE SHOT
His friends joining the game
SCENE 3 – SHOT 3: MEDIUM SHOT
The boy is speaking to his friends
SCENE 4 – SHOT 1: WIDE SHOT
A Mother and her son celebrating his graduation
SCENE 4 – SHOT 2: CLOSE SHOT
The son receives a message from his dad
SCENE 4 – SHOT 3: MEDIUM SHOT
The son celebrating with his family
SCENE 5 – SHOT 1: WIDE SHOT
A young man walking down a corridor
SCENE 5 – SHOT 2: CLOSE SHOT
The young man kissing the e-sports trophy
SCENE 5 – SHOT 3: MEDIUM SHOT
The young man celebrating and raising the trophy
SCENE 6 – SHOT 1: WIDE SHOT
The older brothers are cheering on the youngest brother
SCENE 6 – SHOT 2: CLOSE SHOT
The brother and sister are playing together
SCENE 6 – SHOT 3: MEDIUM SHOT
The young boy wins and celebrates
MODA LIVING
∗ Integrated @ Rightmove
∗ Design
∗ Display Ads
I originally designed the “New York Square” display ads for MODA, and they were so happy with them they asked me to refresh the rest of their ads in the same style.
BOOK COVERS
∗ Personal Project
∗ Design & AI Art Direction
∗ Book Covers
Creating book covers for some of my favourite books using Midjourney & Photoshop.
RIGHTMOVE ADS
∗ Integrated @ Rightmove
∗ Design
∗ Display Ads
Full display ad suites designed for a variety of new home developers.
LEAVING POSTERS
∗ Integrated @ OLIVER
∗ Design & AI Art Direction
∗ Poster Design
The team integrated with the UK GOV had a tradition of designing a poster when a team member left.
Made using Midjourney & Photoshop.
CRAVE TABLETS
∗ Integrated @ Crave Interactive
∗ Design & Art Direction
∗ UI/UX, Display Ads
I spent 5 years designing interfaces and display ads for some of the largest and most luxurious hotels in the world.
Clients including (but not limited to):
∗ Hotel Indigo
∗ Kimpton
∗ Hilton
∗ Grand Hyatt
∗ Secrets
∗ SLS
∗ Aria
∗ Intercontinental
∗ Lanesborough
∗ Chewton Glen
∗ Crowne Plaza
∗ Lancaster
∗ Pennyhill Park
∗ Vdara
