Situation
Existing ACCA ads weren’t landing. Feedback: they didn’t work in isolation or explain who ACCA is.

Task
Create 2 new ad concepts that clarified ACCA’s value while keeping the “Who’d have thought, ACCA.” line.

Action

• Immersed in brand (videos, interviews, messaging)

• Crafted concepts with unique CTAs to clearly explain ACCA

• Removed redundant copy to prioritise clarity

• Delivered 4 polished concepts (not just 2)

Result
“Look great” – Creative Lead, Re:Act.