Crave is a B2B SaaS tech start-up, the provides in-room tablets and apps to hotels.
I worked closely with each hotel brand to design a UI and artwork that not only represented their brand but increased sales.
My favourite project was leading the design of the UI and artwork for ANA Intercontinental Tokyo, and it wasn’t just because I got to stay for a few nights!
I designed a tablet and mobile demo, as well as a pitch which led to True investing over £20M.
A pivotal moment for Crave was signing Aria and Vdara as clients, some of the largest hotels in the world.
I travelled to Las Vegas for 3 weeks to work on the UI’s and the artwork while integrated with the brand teams.
One of the biggest projects I worked on was for a pilot for a number of IHG Hotels brands.
I worked closely with each brand to design UI’s and artwork for several locations.