AI STORYBOARD
∗ Freelance @ Synima
∗ AI Creative
∗ Conceptual Storyboard & Video Generation
Freelance project working on behalf of Synima for LikeCard’s 10th anniversary video.
Conceptual storyboard made with Runway, pushing the limits of AI with multiple consistent characters across multiple scenes.
Video Generation of scenes using Runway, Kling and VEO 3.
SCENE 1 – SHOT 1: WIDE SHOT
Three brothers playing PlayStation together
SCENE 1 – SHOT 2: CLOSE SHOT
The youngest brother’s controller is unplugged
SCENE 1 – SHOT 3: MEDIUM SHOT
the older brothers pretend the youngest is winning
SCENE 3 – SHOT 1: WIDE SHOT
A young boy holding a LikeCard recharge card
SCENE 3 – SHOT 2: CLOSE SHOT
His friends joining the game
SCENE 3 – SHOT 3: MEDIUM SHOT
The boy is speaking to his friends
SCENE 5 – SHOT 1: WIDE SHOT
A young man walking down a corridor
SCENE 5 – SHOT 2: CLOSE SHOT
The young man kissing the e-sports trophy
SCENE 5 – SHOT 3: MEDIUM SHOT
The young man celebrating and raising the trophy
ACCA DISPLAY ADS
∗ Freelance @ re:act
∗ Design & Art Direction
∗ Display Ads
Freelance project working on behalf of re:act marketing to conceptualise and design a series of display ads for ACCA.
Concept: I explored four different possible directions.
Development: The client loved concept one, so I explored options to meet their chosen personas.
Direction: After a round of feedback, I gave the client several image options for each persona and they signed off the images and copy.
BULWARK FIGHTWEAR
∗ Founder @ Bulwark
∗ Creative Direction & Design
∗ Branding & Apparel
Bulwark fightwear is an expression of what it means to be a martial artist. To be dangerous, but in control. To use your strength for good, and protect the innocent.
This kit was inspired by Aposematism, where in nature animals show they are dangerous by being brightly coloured.
ROUGE OPERATOR
∗ Personal Project
∗ Design
∗ Photomontage
A self-initiated project to recognise and celebrate Christian Craighead.
A rouge SAS operator who saved hundreds of lives in the Nairobi terrorist attack.
RIGHTMOVE ADS
∗ Integrated @ Rightmove
∗ Design
∗ Display Ads
Full display ad suites designed for a variety of new home developers.
A-UP DUCK
∗ Freelance Project
∗ Design
∗ Brand Design
Logo design for a new production company inspired by the founders Yorkshire roots.
LEAVING POSTERS
∗ Integrated @ OLIVER
∗ Design & AI Art Direction
∗ Poster Design
The team integrated with the UK GOV had a tradition of designing a poster when a team member left.
Made using Midjourney & Photoshop.
CRAVE TABLETS
∗ Integrated @ Crave Interactive
∗ Design & Art Direction
∗ UI/UX, Display Ads
I spent 5 years designing interfaces and display ads for some of the largest and most luxurious hotels in the world.
Clients including (but not limited to):
∗ Hotel Indigo
∗ Kimpton
∗ Hilton
∗ Grand Hyatt
∗ Secrets
∗ SLS
∗ Aria
∗ Intercontinental
∗ Lanesborough
∗ Chewton Glen
∗ Crowne Plaza
∗ Lancaster
∗ Pennyhill Park
∗ Vdara
DANGEROUS BY DESIGN
DANGEROUS BY DESIGN
DANGEROUS BY DESIGN
DANGEROUS BY DESIGN
DANGEROUS BY DESIGN
DANGEROUS BY DESIGN
work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress // work in progress //
TRUSTED TO DELIVER.
TESTIMONIALS
“The work he’s delivered and contributed to has been of the highest standard and in every case has been measurably very effective. “
– Grant Campbell | Creative Director
“A natural leader, I have observed him mentoring junior designers and overseeing his team’s output – ensuring visual consistency across all touchpoints.”
– Liz Bonsey | Design Lead
“Alex is a thoughtful collaborator, full of ideas, and genuinely great to work with.”
– Hamish Wright | Strategic Communications
“Alex has demonstrated his leadership potential by leading an operation, rapidly developing innovative ideas, and bringing diverse teams together to achieve common goals.”
– Michael Waddle | Design Lead
“Alex brings together everything you want from a true creative expert to a project. A relaxed but inquisitive approach matched with expert technical skills and creative thinking.”
– Mark Coltart | Global Creative Director
“Alex has a flair for turning concepts jotted down on a Post-it note into effective creative campaigns that hit the mark and deliver against the desired effect.”
– Luke Parry | Senior Marketing Director
“Alex brings patience, dedication, and a collaborative spirit to every project. He’s not only a joy to work with but also an invaluable team player.”
– Dal Chatha | Senior Creative
“His direction was always clear and concise, making it easy to understand project goals and deliver great work efficiently.”
– Devyan Halai | Junior Motion Designer
“Alex is an unbelievably talented creative, dedicated and highly skilled but he’s also such a legend to work with!”
– Ceri Ewart-Lucas | Senior Artworker